Argentine at
heart Fuegian by
choise

Hernán Baserga

Hernán Baserga grew up in the region of Buenos Aires, where his mother worked for a family who owned Estancia Arroyo Verde in Patagonia. Through her work, he was introduced from an early age to life on the land, learning to make fires, ride horses, and prepare a traditional Argentine asado. That early connection to the countryside shaped his character: practical, curious, and deeply rooted in the rhythm of nature.

At the age of twenty, Hernán moved south to Ushuaia, the southernmost city in the world. There he began working as a tour guide, leading small groups of travelers on off-road expeditions through the rugged landscapes of Tierra del Fuego. He specialized in intimate experiences; 4x4 adventures, storytelling by the fire, and sharing local food and folklore under the open sky.

After several years of guiding, Hernán transitioned into the world of maritime logistics, working with port agencies that supported Antarctic expeditions. His hands-on experience and deep understanding of expedition travel led him to found his own company, Ushuaia Shipping, in 2012.

Beyond the restaurant, Jorge finds joy and inspiration in cooking outdoors, surrounded by the raw beauty of Patagonia. Our estancia, Las Loicas, has become one of his favorite places to create. A place where he brings together talented chefs from around the world to cook over open fires, share stories, and connect with the land and sea that inspire his work.

Hernán believes that both logistics and hospitality can be more than services, they can be platforms for regeneration, innovation, and long-term impact. His vision is rooted in clean energy, circular systems, and a deep connection with people, place, and purpose.

Outside of work, Hernán’s passions remain close to his roots: good food, music, and open fires. Give him a guitar and a night under the stars, and he’ll fill the air with the sounds of Argentine folklore, the heartbeat of the land he calls home.

At Las Loicas, he loves to slow down, work with his hands, and find energy in the simplicity of daily life. For him, the estancia is not just a project, it’s a way of living that brings balance between the intensity of his work at the port and the peace of spending time with his loved ones at the countryside.

Argentine atheart Fuegian bychoise

Argentine at
heart Fuegian by
choise